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The tools most fashion designers use to run their businesses were not built for fashion. They were built for restaurants, retail shops, freelancers, and small offices; then quietly adopted by designers who needed something, anything, to bring order to the chaos. And for a while, they work. Until a client asks for her measurements from…
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You have three client orders sitting in your DMs, two measurement notebooks (one for walk-ins, one for referrals), and a voice note from last Tuesday that you’re fairly sure has Mrs Adeyemi’s deposit confirmation. This is what managing a fashion business without a proper fashion business management platform actually looks like. Everything is living everywhere…
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There is a version of the fashion industry that the world sees, the collections, the fittings, the finished garments that make clients feel like the best version of themselves. Then there is the version most fashion designers actually live in. Measurements are written in a notebook that gets misplaced. Orders confirmed over WhatsApp, then buried…
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